Freeze-thaw cycles pose a serious threat to the protection and preservation of earthen sites. To investigate the effects of freeze-thaw cycles on the shear strength and permeability of site soil, this study took artificially prepared site soil as the research object. Through triaxial shear tests and permeability tests, the strength and permeability characteristics of site soil under different sticky rice slurry content, sticky rice slurry density and freeze-thaw cycles were analyzed. In addition, the mineral composition, chemical structure, and microstructural characteristics of the samples were investigated by combining X-ray diffraction (XRD), Fourier transform infrared spectroscopy (FTIR), and scanning electron microscopy (SEM) tests. The results showed that the addition of sticky rice slurry could increase the shear strength and decrease the permeability coefficient of the soil, while the opposite effect was exhibited after freeze-thaw cycle. The optimum ratio of loess to sticky rice slurry was 95:5, and the optimum density of sticky rice slurry was 1.04 g/cm3. The addition of sticky rice slurry and the increase in the number of freeze-thaw cycles did not significantly change the mineral composition of the soil. The SEM results showed that the morphology and arrangement of soil particles became complex after freeze-thaw cycle, the inter-particle connections became loose, and the pore morphology became irregular. The surface porosity of the soil increased, and the proportion of large and medium pores increased. The directionality of the pores was enhanced, and the complexity of the pores increased. The pore arrangement became relatively stable after 15 freeze-thaw cycles. These findings can provide a reference for the restoration of ancient sites in loess areas.